Lauren worked on a special Blue Ocean Project with me. It was her idea to introduce this new approach to our business planning, and it was embraced enthusiastically by all the participants. After so many years of using the same approach, it was refreshing and enlightening to look at the same business with a new perspective. Lauren was invaluable in terms of building a framework and a process for us that took the project through to completion. Both the journey and the outcome really resonated with me, and I have incorporated that thinking into my approach to business today. I highly recommend her to lead a strategic planning process.

The Blue Ocean process made a real difference in a highly competitive market. The strategy canvas helped the team to challenge conventional thinking and identify new projects which showed positive results on market share. Lauren led the process throughout, ensuring a successful conclusion and follow up.

Lauren has been a highly positive driving force to launch and implement the Blue Ocean project, which allowed our company to unlock many creative ideas across the organization and to reveal the highest customer needs to fulfill. The benefit was to identify the most essential existing and new elements to invest in, while allowing to pull resources from less productive initiatives. In an always changing world and marketplace, Blue Ocean Strategy offers an excellent sanity check of the company's strategic directions, and I can warmly recommend Lauren to lead your team through this process.

Lauren is the perfect blend of Swiss precision with American-style motivation and positive thinking